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In Brazil, Bad Boy was the first lifestyle brand to make everyday apparel that both popularized and legitimized Mixed Martial Arts to the general public.  Bad Boy got its big launch in the early nineties by sponsoring Rickson Gracie, who is one of the founders of the UFC.

Today, Bad Boys is still a core MMA & JiuJitsu brand worn by the greatest fighters in the world.   What it means to be a core brand is that if you see some one wearing Bad Boy, they're usually a fighter or fan who's been a fan since "the old school days".  But don't assume that means they're small!  It's difficult to go to an MMA event or BJJ tournament without seeing a Bad Boy logo on lots of shorts or permanently tattooed on a fighter. Bad Boy still has many fighters who have been part of the Bad Boy family over time, many of which are still loyal to Bad Boy.
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Bad Boy T-Shirt - BB "Eyes" Tee Gray
Our Price: $24.99
Bad Boy T-Shirt -Huerta Walk Out Tee Black
Our Price: $29.99
Bad Boy T-Shirt-"Eyes" Black
Our Price: $24.99